In a changing globally environment and digitization of the economy, in Andorra must be added the changes that will provide the access to international markets. We are at the gates of an industrial revolution characterized by increased connectivity, communications, social networks, artificial intelligence, robotic… being implemented in all sectors of the economy and them are democratizing.
Consumers increasingly have more decision-taking power. The traditional companies are overwhelmed because the demand of its customers are changing and there are new 100% digital companies that compete with traditional companies.
These changes need to be addressed jointly at the country level, our smallness is our strength and the Andorra companies have more common interests and synergies than differences. The changes cannot be managed alone.
Our aim is to sensitize the stakeholders in the economy of Andorra about the importance of collaborating to make use of our together forces and find opportunities to draw the economic future of the country. Our dependence on tourism has become a lever for the creation of new economic sectors and ensure the sustainability of the country.
We want to promote a new corporate culture based on collaboration and open innovation, including:
- Identify business opportunities
The basis for the creation and exploitation of niche clients is to identify a group of customers whose needs are only partially resolved or find aspects that can be improved in markets and enable customers to better leverage their products or services. To assess whether there is a problem that traditional barriers are impassable or simply a challenge to change the way things are done.
- Promote projects with high added value
Determine which projects have some extra service or feature unusual or little used by competitors and gives the company a differentiation or business.
- Positioning the Andorra brand
We live in a global world where customers are scarce and competitors represent a real danger that threatens all activities everywhere. Communication technologies allow from anywhere in the world can aspire to a piece of the pie any other point, which is distant from, and whatever the size of the company or sector of activity. In this new world order to internationalize these companies carry an indelible mark that is your Made in …, or what is called Brand country and from now is identified as Brand place.